Noida/Greater Noida: The Gautam Buddh Nagar district administration, acting on the directions of the Uttar Pradesh government, has launched an intensive enrolment drive under the Ayushman Bharat–Pradhan Mantri Jan Arogya Yojana, allowing eligible residents to apply for their Golden Health Insurance cards till 25 December. The campaign seeks to ensure that no qualified beneficiary remains outside the ambit of the flagship public health programme that offers annual hospitalisation support of up to Rs 5 lakh per family at impanelled government and private hospitals. Officials have said that special awareness and registration camps are being organised across Noida, Greater Noida, and semi-urban belts in the district, as thousands of families rush to secure health protection ahead of the approaching deadline.
Chief Medical Officer Dr Narendra Kumar stated that every family member enrolled under the scheme receives an individual Ayushman card, enabling both single-user and collective use of the Rs 5-lakh treatment cover. The district health department has identified Antyodaya card-holding households—families with pink and red ration cards—as automatically eligible. In addition to this, senior citizens aged 70 years and above and all state government employees, including registered Uttar Pradesh government staff, fall under the qualified beneficiary categories. Other ration card holders can run a digital eligibility check through verified platforms before applying for card generation, authorities confirmed.
Network of frontline workers activated for door-to-door support; officials warn against fraudulent links and impersonation attempts
To accelerate enrolment and awareness, a large workforce of accredited social and community facilitators has been mobilised across the district. ASHA workers, Anganwadi staff, school teachers, kotedars, gram panchayat assistants, ration-shop dealers, village heads, secretaries, and Jan Soochna Kendra operators have been formally instructed to assist families with card applications, document uploads, and hospital mapping. The campaign integrates technology-enabled registrations through the official Ayushman Bharat mobile application, which field workers are helping residents download and navigate to initiate fresh enrolment or confirm existing names in beneficiary databases.
Authorities have reiterated that card issuance does not involve circulation of any private email link or caller-sent URL for re-application or updates. Residents have been urged to follow verification steps only through official sources, health facilities, or supervised community camps, as cyber fraudsters have recently been exploiting social-media complaints and urgent medical-assistance requests to impersonate service officials. Police and health departments are closely coordinating to raise alerts about phishing, unverified calls, or fraudulent redressal promises that involve personal device access or email-linked downloads.
Beneficiaries applying for card generation must carry Aadhaar and ration card for identity confirmation, which can be validated digitally at the camp desks, hospitals, or assistance counters. Name checks can be completed at listed hospitals, through outbound calls to authorised toll-free numbers arranged by workers, or via Jan Soochna Kendra support. District election and administrative officials monitoring the campaign believe the initiative will substantially expand the district’s insured population, strengthen hospital reimbursements for critical treatments, and integrate disconnected households into standardised, secure public-health benefit delivery.
