The Uttar Pradesh government has introduced a new social media policy aimed at regulating online content and rewarding influencers. Under this policy, severe punishments, including life imprisonment, are set for those who post content deemed anti-national. Additionally, the policy provides lucrative incentives for social media influencers who promote government schemes and achievements. The policy applies to various platforms like Twitter, Instagram, YouTube, and Facebook and will be implemented once the rules are finalized.
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- New Policy Introduction: Uttar Pradesh Police introduced a stringent social media policy with severe punishments for anti-national posts.
- Severe Punishments: The policy includes penalties ranging from three years in prison to life imprisonment for posting anti-national content.
- Cabinet Approval: The Uttar Pradesh Digital Media Policy, 2024, received approval from the UP Cabinet and aims to regulate online content.
- Content Restrictions: The policy prohibits content that is indecent, obscene, or anti-national.
- Legal Actions: Legal actions can be initiated against agencies or firms that upload objectionable content.
- Influencer Incentives: Social media influencers can earn between Rs 2 lakh to Rs 8 lakh monthly for promoting government schemes and achievements.
- Platforms Included: The policy applies to platforms like Twitter, Instagram, YouTube, Facebook, Shorts, and Podcasts.
- Follower-Based Earnings: The earnings for influencers depend on their followers and the number of views their content receives.
- Government Advertising: The policy encourages sharing government-related content by providing advertisements on various social media platforms.
- Implementation Timeline: The policy will come into effect once the specific rules and regulations are established.
