The Indian Premier League’s robotic dog, known for its crowd-pleasing antics and futuristic charm, has landed in legal controversy over its name. A trademark infringement case has been filed against the BCCI by the publisher of the iconic children’s comic “Champak,” prompting the Delhi High Court to seek a response from cricket’s governing body.
The robot dog was introduced this IPL season as part of a new tech-driven fan engagement strategy. First seen during the Mumbai Indians versus Delhi Capitals match in early April, the robot quickly became a fan favorite. Designed by wTVision and Omnicam in collaboration with the BCCI, the dog interacts with players, umpires, and fans in real time—performing playful gestures such as heart signs, jumps, and handshakes.
Initially unnamed, the robotic dog was later christened ‘Champak’ after fans overwhelmingly voted for the name in an online poll. The announcement sparked a wave of nostalgia and humor online, as the name is deeply associated with a long-running children’s comic magazine. Since then, Champak the robot has been seen performing duties such as bringing the coin for tosses and offering interactive entertainment during matches.
Its standout features include the ability to walk, run, jump, and stand upright, along with a high-definition camera that offers unique behind-the-scenes footage and new camera angles. Former New Zealand cricketer Danny Morrison even referred to it as his “new broadcast companion” during its debut presentation.
However, the popularity of the name has now triggered a legal battle. Delhi Press Patra Prakashan Private Limited, the publisher of the “Champak” comic, has objected to the use of the name by the IPL, citing trademark infringement. The publication argues that using the name for a commercial entertainment entity like the IPL robot dog could dilute or confuse their established brand identity.
Following the publisher’s legal petition, the Delhi High Court has issued a notice to the BCCI seeking its response. While the case unfolds, the fate of the robot dog’s name hangs in balance as legal scrutiny intensifies around IPL’s newest tech mascot.
