Riteish and Genelia Deshmukh have been named MSRTC brand ambassadors for five years, aiming to promote road safety, passenger awareness, and strengthen public transport engagement.
The Maharashtra State Road Transport Corporation (MSRTC) has announced Bollywood couple Riteish Deshmukh and Genelia Deshmukh as its new brand ambassadors, marking a significant step toward enhancing its public outreach and awareness campaigns across Maharashtra.
According to an official release, the actor couple will serve as ambassadors for a period of five years and will actively participate in initiatives focused on road safety, passenger awareness, and broader social messaging linked to public transport usage.
Agreement Signed In Presence Of State Leadership
The formal agreement was signed at the Mantralaya, Maharashtra’s state secretariat, in the presence of Chief Minister Devendra Fadnavis, Deputy Chief Minister Eknath Shinde, and Transport Minister Pratap Sarnaik, who also serves as chairman of MSRTC.
Officials stated that the collaboration reflects the government’s commitment to strengthening communication with citizens and improving public transport awareness through influential personalities.
Focus On Road Safety And Passenger Awareness
As part of their role, Riteish Deshmukh and Genelia Deshmukh are expected to feature in campaigns promoting responsible travel behavior, adherence to traffic rules, and awareness about passenger rights and responsibilities.
The corporation aims to use their popularity to reach a wider audience and encourage safer commuting practices across the state.
MSRTC’s Extensive Network And Daily Reach
The Maharashtra State Road Transport Corporation remains the largest road transport corporation in India, operating a fleet of over 16,000 buses and employing around 86,000 personnel.
With more than 55 lakh passengers travelling daily, MSRTC plays a crucial role in connecting urban, rural, and remote regions of Maharashtra, making awareness campaigns a key component of its operations.
Strengthening Public Engagement Through Celebrity Influence
Officials believe that associating with a well-known and widely respected couple like Riteish Deshmukh and Genelia Deshmukh will significantly boost the visibility and impact of MSRTC’s initiatives.
Celebrity endorsements have increasingly become an effective tool for public institutions to communicate important messages and influence behavior, especially among younger audiences.
Previous Brand Ambassadors
MSRTC has previously appointed notable figures as its ambassadors. Marathi actor Makarand Anaspure was appointed in 2023, although his presence in campaigns remained limited.
Earlier, veteran actor Vikram Gokhale had served as the corporation’s ambassador nearly two decades ago.
The latest appointment signals a renewed effort to ensure more active participation and consistent visibility in campaigns.
Aiming For Long-Term Impact
The five-year association is expected to provide continuity to MSRTC’s outreach efforts, allowing for sustained campaigns and long-term impact on public behavior.
Through consistent messaging and engagement, the corporation aims to improve road safety awareness, promote disciplined commuting, and enhance the overall perception of public transport services.
Conclusion
The appointment of Riteish Deshmukh and Genelia Deshmukh as brand ambassadors marks a strategic move by the Maharashtra State Road Transport Corporation to strengthen its connection with the public.
By leveraging their influence, MSRTC aims to deliver impactful campaigns that promote safety, awareness, and responsible use of public transport across Maharashtra.
