Apple is expected to enter the smart ring market by 2026, potentially launching a connected ring to rival Samsung’s Galaxy Ring, according to a prediction from CCS Insight. The forecast was part of the research firm’s annual predictions report, and if accurate, the smart ring would be the first new product category from Apple since the introduction of the Apple Vision Pro headset in 2023. The move would reinforce Apple’s increasing focus on health technology, a sector that has become central to the company’s product strategy.
Ben Wood, chief analyst at CCS Insight, shared insights on the potential product during a discussion on CNBC’s Beyond the Valley podcast. He emphasized Apple’s deep commitment to health-related products under CEO Tim Cook, stating that personal health is likely to be a significant part of Cook’s legacy at Apple. Wood noted that a smart ring would complement Apple’s existing lineup, which includes health-oriented products such as the Apple Watch and AirPods Pro 2, both of which feature advanced sensors for tracking health metrics.
The idea of a smart ring isn’t new. Oura, a pioneer in the space, was among the first to introduce the concept of wearable rings that can track health data such as heart rate. This year, Samsung entered the market with the Galaxy Ring, which retails for $399 and targets health-conscious consumers. Samsung’s move is part of a broader effort to expand its ecosystem of devices, which includes smartphones, smartwatches, and other consumer electronics aimed at keeping users within its platform.
Apple’s approach mirrors that of Samsung, focusing on creating a seamless ecosystem of devices designed to retain customers within its hardware and software platforms. A smart ring would be a logical addition to this ecosystem, according to Wood, especially given Apple’s emphasis on health tracking through its wearables.
One of the challenges for smart rings, Wood pointed out, is the variation in finger sizes, which complicates retail strategies. Samsung addresses this by offering multiple ring sizes and a sample sizing kit for users. However, Apple’s extensive and stylish physical retail presence, including its Apple Stores, could help overcome this hurdle. The retail experience would allow customers to try on rings and select the perfect size in-store, offering a personalized shopping experience.
Wood also highlighted the fashion element of smart rings, noting that Apple’s reputation for sleek, desirable products could turn a smart ring into a status symbol. He believes Apple’s design expertise and brand appeal would make the ring both a functional and fashionable accessory, likely to attract users who value aesthetics as well as technology.
If Apple moves forward with this product, it could reshape the wearables market, much like the company did with the Apple Watch. The smart ring could enhance Apple’s growing portfolio of health-focused devices and further cement its position as a leader in personal health technology.
