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CliQ INDIA > International > Social media firms warned: Algorithms must safeguard children from harmful content
International

Social media firms warned: Algorithms must safeguard children from harmful content

Under the newly enacted Online Safety Act, social media companies are facing stricter regulations to prevent their algorithms from recommending harmful content to children.

cliQ India
cliQ India
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Highlights
  • Ofcom enforces, fines possible for non-compliance.
  • Parents demand action; children endangered by online challenges.

Under the newly enacted Online Safety Act, social media companies are facing stricter regulations to prevent their algorithms from recommending harmful content to children. The UK regulator, Ofcom, has published its draft codes of practice, which include robust age checks and improved complaint procedures. Companies that fail to comply could face fines amounting to 10% of their global turnover.

However, the mothers of Archie Battersbee and Isaac Kenevan, two young boys who tragically died after participating in dangerous social media challenges, have expressed dissatisfaction with the regulator’s efforts. They accuse Ofcom of failing to act decisively and listening insufficiently to bereaved parents, feeling “belittled” despite their active campaigning for the legislation.

Lisa Kenevan, Isaac’s mother, voiced her frustration over the slow implementation of the law: “This law has been put in place but nothing has really changed, which is frustrating for us, it’s almost like an insult because we’ve put in so much work.”

Ofcom’s Chief Executive, Dame Melanie Dawes, responded to the criticism by emphasizing the significant changes the new regulations aim to bring. She assured that Ofcom is engaging with affected families and the wider community, with consultations involving thousands of children and parents.

Despite these assurances, the sense of urgency conveyed by grieving families highlights a deep concern over the ongoing risks children face online. The parents’ continuing fear is that without faster and more effective enforcement, more families might suffer similar tragedies.

The regulations represent a substantial shift in how social media platforms operate, with the hope of making the internet a safer space for children. However, the debate continues on the pace and effectiveness of these changes, underscoring the complexities involved in regulating online content.

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