Aditya Birla Capital Limited has announced its collaboration with the Indian Olympic Association (IOA) as the Official Sponsor of team India at the Paris Olympics 2024. This partnership underscores Aditya Birla Capital’s commitment to empowering individuals and communities, reflecting its core value proposition of ‘Enriching Lives. Winning as One’.
Ms. Vishakha Mulye, CEO of Aditya Birla Capital Ltd., expressed enthusiasm about the alliance, stating, “The Olympics exemplify the power of sports to unite people and showcase human potential. We are thrilled to support team India at the Paris Olympics and nurture our athletes on their journey to excellence.”
Dr. P.T. Usha, President of the IOA, extended gratitude to Aditya Birla Capital for their backing of Indian athletes, emphasizing the importance of such partnerships in fostering sporting talent and inspiring the nation.
Neerav Tomar, MD of IOS Sports & Entertainment, the official commercial agency of the IOA, highlighted the significance of Aditya Birla Capital’s sponsorship, noting their longstanding support for sports in India.
As part of the collaboration, Aditya Birla Capital will launch a comprehensive marketing campaign featuring India’s Olympic athletes, aimed at celebrating their achievements and garnering nationwide support. The campaign will span various media platforms including digital, OTT, print, and social media, showcasing the athletes’ stories of resilience and triumph.
