Kendrick Lamar, the acclaimed rapper known for his influential contributions to hip-hop, is set to headline the halftime show at next year’s Super Bowl. The event will take place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. This announcement follows a recent period of high-profile activity for Kendrick Lamar, including a number-one single and a widely publicized feud with Canadian rapper Drake.
In a video shared on YouTube to reveal his Super Bowl performance, Kendrick Lamar is seen standing in front of an American flag while using an automatic passing machine to shoot footballs. In his message, Kendrick Lamar emphasizes the significance of the upcoming event, stating, “You know it’s only one opportunity to win a championship. No round twos. I won’t want you to miss it. Meet me in New Orleans. February 9, 2025. Wear your best dress, too, even if you watch it from home.”
The rapper, who has won 17 Grammy Awards, also issued a statement highlighting the continued relevance of rap music. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Kendrick Lamar said.
Jay-Z, whose Roc Nation company collaborates with the NFL to select halftime show performers, praised Kendrick Lamar as a “once-in-a-generation artist.” Jay-Z noted, “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Kendrick Lamar previously appeared at the 2022 Super Bowl halftime show, performing alongside Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, Anderson .Paak, and Eminem at the SoFi Stadium in Inglewood, California.
This announcement comes on the heels of a notable feud between Kendrick Lamar and Drake. Earlier this year, Kendrick Lamar released “Not Like Us” on May 4, a diss track that quickly rose to number one on the US charts and reached sixth place in the UK. Additionally, another song by Kendrick Lamar, featuring on Future and Metro Boomin’s “Like That,” spent three weeks at the top of the Billboard Hot 100.
With these recent successes and high-profile events, Kendrick Lamar’s upcoming Super Bowl halftime performance is anticipated to be a highly memorable event, showcasing his significant influence and enduring appeal in the world of music.
