As the US presidential election campaign heats up, Vice President Kamala Harris is receiving a unique boost from the South Asian community through a Bollywood-inspired campaign song titled ‘Nacho Nacho.’ Ajay Bhutoria, a member of the National Finance Committee for Kamala Harris’s campaign, released the song to mobilize and energize nearly five million South Asian voters across key battleground states like Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, and Arizona.
The campaign song, a reworked version of the popular ‘Naatu Naatu’ track from the Indian film ‘RRR,’ was created to foster unity and excitement within the South Asian community, particularly among Indian-Americans. Rebranded as ‘Nacho Nacho,’ the 1.5-minute music video features scenes from Kamala Harris’s campaign trail, accompanied by the Hindi song “Hamari Ye Kamala Harris.” The video highlights Kamala Harris’s Indian roots and her role as a prominent leader for Indian-Americans. It also includes messages from community leaders speaking in languages like Telugu, Tamil, Gujarati, Punjabi, and Hindi, reinforcing Kamala Harris’s connection to the diverse South Asian population.
Produced by Ritesh Parikh and sung by Shibani Kashyap, the video represents a larger effort by Bhutoria and the Harris campaign to increase voter engagement through culturally resonant content. In his statement, Bhutoria emphasized Kamala Harris’s role as a “symbol of hope and representation” for the 4.4 million Indian-Americans living in the United States. He believes the Bollywood-themed campaign has the potential to drive higher voter turnout and help Kamala Harris and her running mate, Tim Walz, secure crucial votes in swing states.
“We are using Bollywood music to unite and engage our community in this critical election,” Bhutoria stated, adding that this cultural approach had worked successfully in the 2020 elections, when similar Bollywood-based videos went viral and resonated with voters. With that experience in mind, Bhutoria and his team plan to produce additional Bollywood-style campaign content as the election nears, aiming to fully mobilize the South Asian vote.
Bhutoria further highlighted the importance of South Asian voters in shaping the outcome of the upcoming election, expressing confidence that these initiatives will turn out large numbers of voters. “We will make sure every South Asian vote counts,” he said, signaling a focused and energetic push from the Indian-American community in support of Kamala Harris’s presidential bid.
