Bollywood star Ajay Devgn has launched a new luxury multiplex in Thane under his Devgn CineX brand, featuring advanced technology and premium cinema experience.
Bollywood actor Ajay Devgn has expanded his cinema business by launching a new luxury multiplex, Devgn CineX, in Thane. Located on Ghodbunder Road at The Walk in Hiranandani Estate, this multiplex aims to redefine the movie-watching experience with cutting-edge technology and premium comfort. The facility features five screens and has a total seating capacity of 953 viewers, making it one of the most advanced cinema halls in the region.
The multiplex is set to open for the general public on March 19, coinciding with the release of the much-anticipated film “Dhurandhar: The Revenge.” With this launch, Ajay Devgn has taken a significant step toward enhancing the theatrical experience in India.
Advanced technology and ButtKicker motion seats
One of the standout features of Devgn CineX is its state-of-the-art technology. For the first time in India, the multiplex introduces ButtKicker motion seats, which create vibrations synchronized with on-screen action and sound. This technology provides an immersive experience, making viewers feel as if they are part of the movie.
In addition to this, the multiplex also includes a special auditorium named “Amor,” where all seats are luxury recliners. This ensures maximum comfort for viewers seeking a premium cinematic experience.
Ajay Devgn’s vision for cinema
Ajay Devgn emphasized that cinema is not just about watching a film but about experiencing it. He stated that Devgn CineX aims to combine advanced technology with comfort to transform how audiences engage with films.
His vision reflects the changing preferences of modern audiences, who seek more than just storytelling and expect a complete entertainment experience.
Expansion of Devgn CineX network
The Devgn CineX brand was earlier known as NY Cinemas and has now been rebranded. Currently, it operates 57 screens across 19 cities in India, including Mumbai, Gurugram, Ahmedabad, Gandhinagar, Guwahati, Ghaziabad and Kanpur.
The new Thane multiplex represents the most advanced version of this network, showcasing the brand’s commitment to innovation and expansion.
Impact on cinema industry
The launch of such high-tech multiplexes is expected to have a positive impact on the Indian cinema industry. With the rise of OTT platforms, theatres are focusing on providing unique and immersive experiences to attract audiences.
Devgn CineX is a step in this direction, offering a blend of technology, luxury and entertainment that sets new standards for movie theatres.
Conclusion
Ajay Devgn’s Devgn CineX in Thane marks a significant development in India’s cinema landscape. With advanced features like motion seats and luxury recliners, the multiplex offers a modern and immersive movie experience, setting a benchmark for future theatres.
