With the Paris 2024 Olympics approaching in July, the “Let’s Move India” campaign is motivating Indians to replicate their favorite Olympians’ celebrations. This initiative aims to inspire the contingent representing India at the Olympics, which will include athletes competing on behalf of the nation’s 1.4 billion people.
The distinctive feature of the Let’s Move India edition is the active involvement of children and young adults as leaders in participation. Partnering with India’s first individual Olympic Gold medalist, Abhinav Bindra, the IOC, through his foundation (Abhinav Bindra Foundation), along with IOC member Mrs. Nita Ambani’s Reliance Foundation and Viacom18, will extend invitations to schools nationwide to join the movement as part of the Olympic Values Education Program (OVEP). All content and Olympic coverage will be available on JioCinema.
Abhinav Bindra, Olympic Gold medalist in sport shooting at Beijing 2008, expressed, “Let’s Move India is more than just a campaign, it’s a celebration of our collective spirit and dedication to physical well-being. By coming together through movement, we are fostering a sense of unity and joy that transcends all barriers. Through the Olympic Values Education Programme in Odisha and Assam, we’ve witnessed firsthand how sport can inspire and empower young minds. I am excited to see India embrace this initiative and support our athletes as they prepare for Paris 2024.”
