GLOBAL PR CONNECT (GPRC)
New Delhi [India], October 25: In a highly crowded digital marketing industry, what sets 8020 apart is its “Problem-Solving” approach to digital marketing and advertising. The agency’s core philosophy is to find the best solution, no matter the challenge.
As the marketing world continues to evolve, relying solely on use cases and examples for ideation might not always be effective. Breaking down the core problem statement and devising a unique mix of ideas and solutions becomes crucial. Incorporating this approach into the agency’s culture and embracing the mantra of being “Relentlessly Passionate” has empowered 8020 to assist numerous brands in both B2C and B2B verticals, tackling their most significant challenges and delivering exceptional results.
Established in 2017 by Glen Ireland, former CEO & COO of Dentsu Digital and Dentsu WebChutney, 8020 has curated an impressive clientele, including renowned brands such as Abbott, Wolters Kluwer, Vikram Solar, Amplus, DS Group, Airtel, Amex, Paras HealthCare, DigiNerve, CII, as well as international clients like Zuju KickOff and Charles Kurmay.
Over the past seven years, 8020’s significant achievements include assisting Abbott in launching FreeStyle Libre, the World’s #1 Continuous Glucose Monitoring system in India, aiding diabetics in managing their glucose levels effectively. Additionally, the agency collaborated with Hathway Broadband, developing integrated digital marketing strategies to generate leads and engage subscribers. More recently, 8020 worked with DS Group to launch Ovino, a premium dairy brand, and orchestrated a launch campaign for Zuju Kickoff, a football gaming app, during the World Cup.
8020, digital marketing agency in Gurgaon offers a blend of creative, strategic, technical, and data-driven solutions. Their services include UX and UI design, social media management, video creation, SEO and paid media, eCommerce solutions, and organic content creation.
In the words of Glen Ireland, “Although we started as a digital-first agency, we have evolved into an integrated communications agency. We assist clients with research, consumer insights, brand strategy, and a wide array of brand-building content, from quintessential 30-second films to print & OOH ads.”
8020 is headquartered in Gurugram with a team of 25 people, a small office in Mumbai, and has international presence in Sydney. The agency plans to expand its service portfolio and presence in 2024, introducing additional services such as CRM and customer loyalty programs, along with influencer marketing initiatives.
The agency recently achieved a significant milestone by winning a silver award at the E4M Pharma & Healthcare Awards for the best big pharma & health campaign in 2023. Furthermore, 8020 welcomed two new businesses, CarePal Secure and Altigreen, in the electric vehicle sector to its roster.
In the words of Radhika Gulati, Managing Partner at 8020, “Our journey has only just begun. We are at the cusp of our next phase of growth.”
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