{"id":11777,"date":"2025-07-31T14:32:25","date_gmt":"2025-07-31T09:02:25","guid":{"rendered":"https:\/\/cliqindia.com\/french\/?p=11777"},"modified":"2025-07-31T14:32:25","modified_gmt":"2025-07-31T09:02:25","slug":"loi-sur-les-permis-dinfluence-pour-leconomie-mondiale-des-createurs-bulletsin-2","status":"publish","type":"post","link":"https:\/\/cliqindia.org\/french\/new-india\/loi-sur-les-permis-dinfluence-pour-leconomie-mondiale-des-createurs-bulletsin-2\/11777\/","title":{"rendered":"Loi sur les permis d’influence pour l’\u00e9conomie mondiale des cr\u00e9ateurs | BulletsIn"},"content":{"rendered":"

\u00c0 partir d\u2019octobre 2025, les \u00c9mirats arabes unis (EAU) ont mis en place une nouvelle loi qui change la donne pour les influenceurs et cr\u00e9ateurs de contenu. Toute personne se trouvant physiquement sur le territoire des EAU et publiant du contenu promouvant un produit, un service ou une marque \u2014 m\u00eame sans r\u00e9mun\u00e9ration ou en \u00e9change d\u2019un simple cadeau \u2014 devra obtenir un \u00ab Permis d\u2019Annonceur \u00bb officiel<\/strong>. Cette r\u00e8gle s\u2019applique aussi bien aux r\u00e9sidents qu\u2019aux touristes ou cr\u00e9ateurs internationaux, notamment les influenceurs indiens souvent pr\u00e9sents \u00e0 Duba\u00ef. Voici les 10 points essentiels<\/strong> \u00e0 retenir sur cette r\u00e9glementation.<\/p>\n

BulletsIn<\/h2>\n
    \n
  • \n

    Le permis est obligatoire<\/strong>
    \u00c0 partir d\u2019octobre 2025, toute publication \u00e0 caract\u00e8re promotionnel aux EAU doit \u00eatre autoris\u00e9e via un permis officiel d\u00e9livr\u00e9 par le gouvernement.<\/p>\n<\/li>\n

  • \n

    M\u00eame sans paiement, c\u2019est de la publicit\u00e9<\/strong>
    Un simple tag, une mention ou un produit offert suffit \u00e0 \u00eatre consid\u00e9r\u00e9 comme contenu publicitaire.<\/p>\n<\/li>\n

  • \n

    Les touristes ne sont pas exempt\u00e9s<\/strong>
    Tout influenceur non r\u00e9sident doit obtenir un permis temporaire valable trois mois (renouvelable une fois) pour publier du contenu promotionnel.<\/p>\n<\/li>\n

  • \n

    La demande doit passer par une agence locale agr\u00e9\u00e9e<\/strong>
    Les cr\u00e9ateurs \u00e9trangers doivent faire leur demande via une agence de contenu enregistr\u00e9e aux EAU.<\/p>\n<\/li>\n

  • \n

    Promouvoir sa propre entreprise est exempt\u00e9<\/strong>
    Si vous faites la promotion de votre propre marque ou service, vous n\u2019avez pas besoin de permis. Mais d\u00e8s qu\u2019un tiers est mentionn\u00e9, le permis devient obligatoire.<\/p>\n<\/li>\n

  • \n

    Pourquoi cette loi ?<\/strong>
    Pour lutter contre les arnaques, les faux concours et les pratiques douteuses, et ainsi prot\u00e9ger les consommateurs et professionnaliser le secteur.<\/p>\n<\/li>\n

  • \n

    Comparaison internationale<\/strong>
    Aux \u00c9tats-Unis, au Royaume-Uni, en Europe ou en Inde, seule une mention claire comme #Ad ou #Sponsoris\u00e9 est exig\u00e9e, alors que les EAU imposent une licence pr\u00e9alable.<\/p>\n<\/li>\n

  • \n

    Important pour les cr\u00e9ateurs indiens<\/strong>
    Si vous \u00eates cr\u00e9ateur indien travaillant avec des marques \u00e0 Duba\u00ef, pensez \u00e0 obtenir ce permis \u00e0 l\u2019avance pour \u00e9viter toute sanction.<\/p>\n<\/li>\n

  • \n

    Adoptez une approche professionnelle<\/strong>
    Utilisez des contrats \u00e9crits, suivez votre comptabilit\u00e9, payez vos taxes et respectez les r\u00e8gles locales pour \u00e9viter tout probl\u00e8me juridique.<\/p>\n<\/li>\n

  • \n

    Une \u00e9volution vers plus de transparence<\/strong>
    Ce cadre l\u00e9gal peut sembler strict, mais il vise \u00e0 garantir l\u2019\u00e9thique, la responsabilit\u00e9 et la transparence dans le marketing d\u2019influence.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    \u00c0 partir d\u2019octobre 2025, les \u00c9mirats arabes unis (EAU) ont mis en place une nouvelle loi qui change la donne pour les influenceurs et cr\u00e9ateurs de contenu. Toute personne se trouvant physiquement sur le territoire des EAU et publiant du contenu promouvant un produit, un service ou une marque \u2014 m\u00eame sans r\u00e9mun\u00e9ration ou en […]<\/p>\n","protected":false},"author":51,"featured_media":11774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2973],"tags":[2179],"class_list":["post-11777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-india","tag-bulletsin"],"yoast_head":"\nLoi sur les permis d'influence pour l'\u00e9conomie mondiale des cr\u00e9ateurs | BulletsIn - cliQ India French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cliqindia.org\/french\/new-india\/loi-sur-les-permis-dinfluence-pour-leconomie-mondiale-des-createurs-bulletsin-2\/11777\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loi sur les permis d'influence pour l'\u00e9conomie mondiale des cr\u00e9ateurs | BulletsIn - cliQ India French\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir d\u2019octobre 2025, les \u00c9mirats arabes unis (EAU) ont mis en place une nouvelle loi qui change la donne pour les influenceurs et cr\u00e9ateurs de contenu. 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